Textual Analysis: Vanity Fair

OCT 2013

Typography: 

• Sans Serif font- typical convention of a magazine
• Font could be representative of the typical font used in Hollywood movies of the mid 1950's- connoting luxury and fame

Layout: 

• No barcode
• Date under title- typical of most Hearst magazines
• Upton head over text- the magazine is well-known enough that a star can be placed over and it can still be recognised
• Mid-shot
• Placement= Upton in the centre with text around her, represents importance
• The '100 years' is placed over Upton's body as it is a celebration and is the most important aspect of the issue
• 'Special Anniversary Issue!' placed right at the top of the cover= to be seen if buying in store on shelf
• Featuring lots of celebritys and people in high society in right hand side- this may be enticing to the audience as not only do they have a feature on Kate Upton but also other celebrities in addition

Language and Image:

• Playful image= her holding a cake, connotes celebration, 'birthday' of magazine,
• Upton= looks chic, reference to mid 1950's Hollywood glam, silk= rich fabric, luxury magazine
• Colour palette- portrays a rich quality and represents ambition, which could be shown in the centenary of the magazine, green also represents positivity 
• 'Bonus' and 'Plus'- connotes to the reader that they are getting an exclusive package when they buy the magazine and are getting their money's worth

Intertextuality to Marilyn  Monroe- hollywood icon of the 1900's( mid 1900's was her peak)

Male Gaze- Laura Mulvey= Upton is photographed in a silky body suit, which is revealing and represents Upton as sex-symbol to embody Marilyn Monroe- this sexualisation of women in women's fashion and lifestyle magazines is quite common