Pitch

Magazine 1- Fashion

For this issue, I wish to present Daisy(front cover) as well as Harriet( who will be representing the more general 70's looks) in a few different locations, for example, in a pretty park with greenery and then some pictures with just block colour, to show off my creativity, whilst also harnessing the spirit of model Twiggy. Due to this cover being a celebration of fashion every half decade, 50 years ago, I would like to incorporate a real 70's feel, with both usual lenses and also the black and white distortion also. This will give the magazine an authentic look. Due to many fashion trends being influenced by this decade, It will appeal to this target audience (16-25years) I will not use too many up-to-date articles as will feature in my other edition, as from my research and analysis on other celebration covers, they tend to keep it very minimal, which draws more attention to the image.

Topics or details I wish to include:

• Bold and confident poses- I want to get creative to embrace Twiggy's wild poses e.g. like some poses Zara models have drawn inspiration from now
• An article on how we made 'Daisy into Twiggy'- maybe with title 'Daisy as Twiggy'
• A subheading of Daisy's name( or 'stage name') and her occupation (convention of lifestyle magazines) or just the minimalistic title including her name 'Daisy'
• Different and bold font for the heading, to stand out on the shelves, whist also representing the brand identity 50 years on
• Possible article on front covering a 'now to then'

Examples of Contents:

• Daisy to Twiggy- Exclusive interview with the model herself
• Now to then
• The latest fashion trends and where to buy them
• From Hermes to H&M and from Zadig& Voilare to Zara- comparison/ similar items of high end fashion to cheaper online and high street stores- to fit in the aspirational market of my audience
• Poll- this or that- on online magazine
• Bridgerton season 2- outfit breakdown and general gossip
• Princess Kate re-wears: The breakdown

Magazine 2- Beauty

In this issue, I wish to create a juxtaposition to draw in my target audience, with bright and brave makeup looks yet juxtaposition them with a blank and plain background. Through my research, I have found that many other Hearst magazines use this juxtaposition to keep their audiences interested. I may experiment with different colours, patterns and application techniques to create a strong and powerful front cover.

Topics or details I wish to include:

• Vivid and Eye-catching makeup- bright colours against the blank background, keep a minimalist and luxury feel
• Close ups to see detail of makeup and face features
• Expressive poses (as seen above)

Contents:

• New Billie Eilish perfume 
• Euphoria- chat about the show and a how to achieve the perfect 'Euphoria' look for your themed parties
• The latest makeup trends according to influencer, Poppy Moore
• Is a 'Gua Sha' really worth the hype? Dermatologist Dr Sally McDaniel reports
• TikTok Trending: The Guide to Microblading (it's a common section in each issue of the magazine)
• Should the 90's Brow be brought back? After 'Pam and Tommy' series release