Textual Analysis: Vogue

 

JUNE 2021

Typography: 

• Sans Serif( very typical for mainstream magazines), coheres to the brand identity of Vogue with the iconic font of the magazine 

Layout:

• Bold masthead at top of the magazine, hidden behind Eilish- shows she is important whilst also shows the brand as well-known therefore they are able to cover some of it
• Typical cover lines- not obstructing the view of the celebrity/model on the front page
• Goes against usual connotations with little on the way of cover lines- due to being such a big brand, does not need to include much to encourage people to buy it

Language and Image:

• "Fabulous summer fashion"- rhymes, encourages audience to buy to see what is popular in high-end fashion- links to the aspirational psychographic 
• "The female face of modern diplomacy"- international superstar and role model, link to an exclusive interview and cover of her in the article later on, assumes she is the best and the embodiment of the modern target audience- a chance to find out more for the people who may not know why- suspence
• Billie Eilish image= authentic and original as no other magazine had seen her in this amount of clothing and in lingerie 
• Celebrity= big celebrity, encourage purchase as she is popular with the target audience, pop star, exclusive cover 
• Pink colour scheme= connotes feminine empowerment and feminism- Billie Eilish's own brand also represents this 
• Medium long shot- we are able to see Eilish' outfit, representing feminism
• Serious facial expression- represents seriousness of her brand and the issue of feminism in the cover lines- focusing on serious issues not just fashion and beauty

- Pattern of cover lines being 'post-covid'/'post-lockdown'- brings in audience as it creates excitement about the lockdown lifting and what high-fashion magazines suggest to do/wear etc- particularly brings in the aspirer psychometric as they may wish to follow or adapt to the 'Vogue guide to life'