Tuesday, March 15, 2022

Audience Profile

  • The target audience of 16-25 year olds, in a middle-market and aspirational, are digital natives and still are in full-time education, university or job placement. They are in Generation Z, which is anyone born from 1995 to 2015. This audience are most interested in buying or viewing products which align with their values; they like to follow trends and keep up-to-date with the latest news. 95% of aged 16-25 year olds use social media and tend to use Instagram and Snapchat.


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