Vogue website

 

Layout: 

• Simplistic layout, use of coloured Vogue headline for pride month, inclusivity, up-to-date with social events and celebrations
• Navigation bar-audience pick what they wish to engage with, easy access 
• Slide across different sections of the website- e.g. fashion, lifestyle etc

Navigation bar:

At the top, also have an option to scroll through the different articles below, easy access, time save 

• Fashion, Beauty, Arts and lifestyle, Runway, Shopping, News, Video, Vogue shop- 8 choices 
• Choice of what country you are in- inclusive for all
• Subscribe option- top left corner 
• Pop up for subscription when you open the website- good way to encourage the audience to subscribe- more effort to click the x
• 'Don't miss a thing!'- FOMO for the audience- don't want to miss out on news and top fashion tips etc 

Language:

• Logo same font as magazine- house style
• Link to newest issue of magazine and the artists included
• images differ to the magazine but same outfit etc, so the website/print get a different experience/special 
• Intertextual references to new programmes/articles etc 
• Link to clothing brands supported by Vogue e.g. Whistles 

Flatplan for print magazine

 

Flatplan for website

 

Photoshoot planning

 Magazine number 1: Fashion golden anniversary/ 50th anniversary

• Daisy
•           plain white background, outdoor scene- garden with flowers and bright 70's clothing- lashes and similar hairstyle  as Twiggy 

• Eleanor B -trends of the time, 'Latest fashion trends and where to buy them'- outside, 
• graffiti wall for grunge, bright block colour wall for bright Y2K clothing trend- 3 trends

Alfie Johnston/ Robbie/ Josh + Polly/ Harriet

• uni-sex dress- FOR CONTENTS PAGE= beach hut, graffiti wall 
• take inspiration from Kate Moss and Johnny Depp

 Magazine number 2: Beauty

Evie L- front cover

• plain block wall background- contrast with red colour of makeup 
• a red messy poster/background- create a chaotic vibe

Dani- euphoria? perhaps if needed 

• plain background
• dimmed or dark coloured lighting- in the vibe of euphoria- intertextuality 

Class feedback from my Pitch

 

Pitch

Magazine 1- Fashion

For this issue, I wish to present Daisy(front cover) as well as Harriet( who will be representing the more general 70's looks) in a few different locations, for example, in a pretty park with greenery and then some pictures with just block colour, to show off my creativity, whilst also harnessing the spirit of model Twiggy. Due to this cover being a celebration of fashion every half decade, 50 years ago, I would like to incorporate a real 70's feel, with both usual lenses and also the black and white distortion also. This will give the magazine an authentic look. Due to many fashion trends being influenced by this decade, It will appeal to this target audience (16-25years) I will not use too many up-to-date articles as will feature in my other edition, as from my research and analysis on other celebration covers, they tend to keep it very minimal, which draws more attention to the image.

Topics or details I wish to include:

• Bold and confident poses- I want to get creative to embrace Twiggy's wild poses e.g. like some poses Zara models have drawn inspiration from now
• An article on how we made 'Daisy into Twiggy'- maybe with title 'Daisy as Twiggy'
• A subheading of Daisy's name( or 'stage name') and her occupation (convention of lifestyle magazines) or just the minimalistic title including her name 'Daisy'
• Different and bold font for the heading, to stand out on the shelves, whist also representing the brand identity 50 years on
• Possible article on front covering a 'now to then'

Examples of Contents:

• Daisy to Twiggy- Exclusive interview with the model herself
• Now to then
• The latest fashion trends and where to buy them
• From Hermes to H&M and from Zadig& Voilare to Zara- comparison/ similar items of high end fashion to cheaper online and high street stores- to fit in the aspirational market of my audience
• Poll- this or that- on online magazine
• Bridgerton season 2- outfit breakdown and general gossip
• Princess Kate re-wears: The breakdown

Magazine 2- Beauty

In this issue, I wish to create a juxtaposition to draw in my target audience, with bright and brave makeup looks yet juxtaposition them with a blank and plain background. Through my research, I have found that many other Hearst magazines use this juxtaposition to keep their audiences interested. I may experiment with different colours, patterns and application techniques to create a strong and powerful front cover.

Topics or details I wish to include:

• Vivid and Eye-catching makeup- bright colours against the blank background, keep a minimalist and luxury feel
• Close ups to see detail of makeup and face features
• Expressive poses (as seen above)

Contents:

• New Billie Eilish perfume 
• Euphoria- chat about the show and a how to achieve the perfect 'Euphoria' look for your themed parties
• The latest makeup trends according to influencer, Poppy Moore
• Is a 'Gua Sha' really worth the hype? Dermatologist Dr Sally McDaniel reports
• TikTok Trending: The Guide to Microblading (it's a common section in each issue of the magazine)
• Should the 90's Brow be brought back? After 'Pam and Tommy' series release

Representation within the magazine

 I believe that in the magazine industry, it is evident to see that diversity has been more prevalent in issues and online, with diversity in race, gender, sexual orientation, age, ethnicity etc. In the past, magazines tended to show women in expressive roles, like looking after the children and housework, with fairy adverts and magazines on how to excentuate yourself to act in a ladylike ways. Whereas, male lifestyle would feature the more instrumental roles and how to be gentlemen, with topic about war, work and money. These types of stereotypes of gender and in fact all over diversities have begun to change and I would like to reflect this in my issues and cover stories.

1. For my first issue, I would wish to do a 50 year 'celebration throw back' of fashion- this would include a fashion edit of my model, Daisy, who will be turning into the modern day 70's fashion sensation, Twiggy. This will represent diversity, as due to Daisy being Trinidadian and Twiggy being English, she could represent the diversity in modern day modelling and society. For anniversary type editions of Hearst co. I have researched, it is evident that they use this code to celebrate their previous stars featured or success at the time of the anniversary, therefore I believe Twiggy would be a stelar example. Although, it will not be an 'anniversary' per say, I wish to use this same sort of layout, for it to be a reoccurring special for the magazine. I also would wish to make this a common occurrence  annually for my magazine, to celebrate not just fashion,  but special editions on culture etc. 

2. For my second issue, I am planning to do a beauty issue. This will feature different models following the current trends in makeup and beauty itself. I wish to make this issue up-to-date and 'a guide' for the audience to follow and copy. I wish to make it rather minimalist in comparison to the other unique issue of fashion, so I may show a contrast in my media creation, that I can display common modern trends, whilst also up-cycling past genres in fashion and beauty.